There’s some confusion on the Twittersphere over what we’ve created, let me clear that up by saying it’s a targeted search engine. If you want to ask what the probabilities are on the ‘Over 2.5′ market when a rank 2 home team like Newcastle are playing against a rank 4 away team like Man City then you just select the teams, or select a game from our list of pending matches, and the engine does the rest for you.
The engine presents you with fully customisable short, medium and long term statistics on similar ranked teams, all teams in the league, head to head and more. If you want to look at the markets when the score is 1-2 at half time you can do that too, or how about finding out what the probabilities are when the score was 1-2 at half time and went to 2-2 between the 70th and 80th minute on a match in Portugal’s Primeira Liga ? It’s all there at the push of a button… You ask our engine questions and it gives you answers, it’s up to you what questions you ask and how you use those answers. It is not designed around a certain strategy, it is designed to give it’s users access to an expanding and potentially limitless number of strategies.
This is a constantly evolving project and has always been a joint venture between a programmer, myself, and a trader, Rob. I write the code, observe and make sure everything runs how it’s supposed to and Rob’s the guy you’ll see on Twitter and in the room doing the triggering these days. We started designing and building our analytics platform about three years ago. The concept was to have a programmer, detached from the topic, create a set of automated and manually triggered analytical processes to reduce the number and complexity of challenges gamblers face when analysing football statistics. We were joined by a third team member along the way, Will, another experienced gambler and our chief tester with unrestricted access to our analytics software prior to release.
Looking at the score prematch and in-running has been happening since the birth of the game and you only need to look at pundits, tipsters, punters and joe public talking about the match before, during and after it finishes to see that so doing this was a natural part of our initial design. People also have preconception and predictions about a match so another step in the evolution was to incorporate a feature, currently in testing, that gives the user the ability to set up rules and test those rules over a given timeframe across all of our supported leagues combined with the ability to predict it’s own bets for upcoming matches. We’re also expanding automation on the value location side of things in the next update which, along with our recent addition of value highlighting directly to the chatroom, will free up even more time to uncover more bets across more leagues.
In summary, a strategy no more defines what we’ve created than a website in a set of search results defines Google.